Google marketing captures demand that already exists
The difference between Google and social is intent. On Facebook you interrupt someone; on Google they are already looking for what you sell. That makes search traffic more expensive per click and usually far cheaper per customer.
Search rewards specificity
Broad terms attract browsers and burn budget. Specific terms attract buyers. We build campaigns around the searches that indicate someone is ready to act, and point each one at a page written for that exact search rather than a generic homepage.
The landing page is part of the campaign
Sending paid search traffic to a homepage wastes most of it: the visitor asked a specific question and arrived at a general answer. Every campaign here gets a page that continues the search that produced the click.
Attribution that survives the handoff
A click is only useful if you can follow it to a booking. Leads carry their source through qualification and booking into your dashboard, so you can see which searches produce consultations rather than only which produce clicks.
What is included
- Search campaign structure and keyword selection
- Negative keyword management to stop wasted spend
- Landing pages matched to each campaign
- Source tracking from click to booked call
- Spend caps enforced at launch
Common questions
Is Google Ads worth it for a small business?
Usually yes where customers actively search for the service — trades, professional services, clinics and local providers. It is weaker for products people do not know to look for, where paid social generally performs better.
Google Ads or Facebook ads — which is better?
They do different jobs. Google captures demand that already exists; Facebook creates it. Businesses whose customers actively search usually start with Google, then add social once the search channel is stable.
How long does Google Ads take to work?
Clicks start immediately, but the first few weeks are mostly about eliminating the searches you do not want to pay for. Meaningful cost-per-booking figures typically need a few weeks of data.
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